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Join Hands With Our Email Marketing Agency for Better Results
At our email marketing agency, we create messaging that resonates with the target audience, motivating them to take the next steps down the marketing funnel.
Complete Performance Marketing Solutions
We combine strategic thinking with tactical execution to deliver campaigns that drive revenue and growth.
Set Email Strategy
We start by defining which email types will work best for your business, ranging from updates to new offers.
- Nurturing leads when they show interest
- Educate buyers to complete sales
- Keep the customer engaged to retain them
- Establish brand persona
Build Audience Lists
Once the ‘what’ factor is defined, the next step is to focus on who you are targeting with the emails.
- Track people who have interacted with any of your channels
- List users who have opted in for emails
- Create lead magnets for probable customers
- Ensure compliance with the emails
Personalize per Segment
As the next step, we segment the list and define the approach for each category.
- As per your product segment, we look at demographics.
- Another factor is their behavior
- The purchase history with your brand is another factor
- Personalize based on these factors
Design and Content
Our team considers the type of email, the audience, and the purpose when designing email content and design to maximize impact.
- We use intriguing and relevant subject lines
- Make the email easy to read and understand
- Visual layouts ensure quick reading on mobile devices
- Quick, easy, and precise CTAs
Automating the Process
The next step in email marketing is to automate the process based on the email's segment and purpose for seamless execution.
- Welcome emails to follow customer interactions
- Drip campaigns to follow a logical sequence
- Transactional emails with rich details for easy access
- Event-based emails as required.
Analytics and Correction
Once the email campaign is launched, we monitor open rates, clicks, and other actions. Based on these, we tweak the emails.
- Checking if emails land in or are moved to spam folders
- A/B testing for the impact of subject lines
- Number of clicks on CTAS or meeting requests
- Conversion rates from emails.
How Our Email Marketing Agency Enables Results
We use email marketing best practices honed through experience to improve conversions.
Curate Lists
We review data from all channels with your team to ensure we have captured all prospective customers and can target the email marketing campaign.
Define and Revise
Our team will keep refining these lists based on the type of email campaign and revising them to ensure they are compliant, relevant, and target the right audience.
Track Campaigns
Once we launch the email marketing campaigns, we track them diligently to determine whether we are on the right track and move potential leads down the funnel.
Test and Improve
Using AI tools and keen analytical skills, we continually test ways to improve the efficacy of email campaigns to achieve greater impact.
An Email Marketing Agency that has a holistic approach!
Email marketing campaigns impact your lead pipeline and brand image. We are aware of this, and work to ensure that any marketing email sent from your business is relevant, easy to browse, and provides your audience with the option to take the next steps. Our team also tracks compliance requirements and ensures that these are met.
Value-first approach
As an email marketing agency, we start with the value we aim to deliver when planning your email marketing strategy.
Monitor and correct
Email campaigns need to be dynamic and adapt to compliance and audience needs, and our team continuously monitors them to ensure that.
Driven by analytics
Any email campaign, whether informational, promotional, or another type, needs to be reviewed to ensure we achieve the desired results.
Bespoke approach
We tailor email campaigns as per the specific requirements of your business and sector to ensure they work every time.
10+ Years
Combined Team Experience
$2M+
Ad Spend Managed
98%
Client Satisfaction
Solid Outcomes for Growing Businesses
E-commerce Growth
Increased online sales by 320% for a fashion retailer through strategic paid search and social campaigns.
Cost Per Acquisition Reduction
Reduced CPA by 65% for a SaaS company while maintaining lead quality and volume.
Return on Ad Spend
Achieved 4.8x ROAS for a B2B service provider through targeted LinkedIn and Google Ads campaigns.
Client Testimonials
GraphersDesk team is very committed to delivering real results to their customers. Personally, I had great outcomes in terms of new customer enquiries for my Healthcare and education business with their insightful digital marketing strategies...
~ Srikumar - Founder at Tatva Ayurveda
Being one of the best digital marketing agencies in Chennai, GraphersDesk is an upcoming realm that aids your business...
~ Amelia RoseReady to Accelerate Your Growth?
Let's discuss how our performance marketing agency's expertise can help you achieve your business goals.
No commitment required • 30-minute strategy session
Frequently Asked Questions
What does email marketing mean? +
As the name suggests, email marketing is a marketing method that uses email to send marketing-related information to a defined set of audiences. These emails can take many forms, including a simple welcome email, answers to queries, cold emails, follow-ups to previous communication, promotional or informational emails, transactional emails, or as part of other email marketing campaigns.
Do email marketing services still work? +
Yes, they do. When you opt for email marketing services, you can expect substantial results over time, driven by consistency, quality, and the right audience list. It is critical to get your email marketing strategy, tools, and analytics in place to ensure your email marketing efforts are on the right track. Once you ensure these factors, you can expect high ROI.
What should be the frequency of emails during my email marketing campaign? +
When you work with an email marketing agency like GraphersDesk, you will learn that it is not the frequency of the email but the intent and the audience that matter more. For instance, if your email campaign targets people who have filled out a form, clicked a CTA, or interacted on social media, you can see clear intent and should launch a drip campaign that feeds them information based on their interactions with your emails. However, if you are sending cold emails to a prospect list, the approach should be different.
What is the best type of content to use in email marketing?
+
In a world where people have less time and often use their mobile devices, it is best to create emails with simple designs, a precise flow, graphic elements, quick open times, and, if possible, personalized information. Ensure that you give the reader easy access to the next steps and more information.
In a world where people have less time and often use their mobile devices, it is best to create emails with simple designs, a precise flow, graphic elements, quick open times, and, if possible, personalized information. Ensure that you give the reader easy access to the next steps and more information.
How do I build the right and relevant email marketing list? +
The key to building the right email marketing list is to source it correctly. Some of the options can involve social media, opt-in forms, gated content, events, website interactions, physical interactions at points of purchase, etc. It is best to source an email marketing list organically rather than buy it.
What does email marketing automation involve? +
Email marketing agencies will often guide you on this by recommending software or platforms that send emails automatically. For instance, if a visitor signs up for your blog, they will receive an automated welcome email. Or, if a customer fills out a form on a landing page to download a gated asset, they will receive follow-up emails to guide them toward an informed decision. Email automation also offers a dashboard to track bounce rates, open rates, and other metrics.
How do we check whether our email marketing campaigns are working well? +
You can use the email tool to track factors such as whether customers open your emails, move them to spam folders, opt out of receiving emails, click CTAs, and more. A detailed analysis of these aspects will help you refine future email marketing campaigns.
Will email marketing work for small and medium-sized businesses? +
Yes, email marketing works really well for smaller businesses since it is easy to launch and very cost-effective. The personalized approach in email marketing ensures that they can capture the interest of potential audience and convert them into viable leads.